Africa — targeted development, not a continental promise
We do not claim to cover «all of Africa». We will open named markets, one at a time, once validated.
What we do there today
Africa represents genuine potential for Moroccan food products, but it is also the ground where the vaguest promises are made most easily. We have chosen to name no country until concrete prospecting is under way there.
Our approach is the opposite of the announcement: we start from the enquiries we receive. An importer or distributor describes their country, their requirements, their volumes and their entry conditions; we verify feasibility; and if it is established, the market appears on this page with its real status.
Entry conditions, transport and payment terms are examined country by country. More often than not it is these, rather than the product, that decide feasibility.
Status of the markets
Three statuses, and the difference matters: a market is only «served» if a real operation has been carried out there.