In Morocco

Developing an ATLAS shop

We are preparing to open shops under the ATLAS name in Morocco, starting with a pilot. This page describes the project as it stands today, including what is not yet settled.

Propose a siteAsk a question
The model envisaged

Who does what

ATLAS, at the centre

  • The brand and its use in the shop.
  • Selection of the range and the list of approved suppliers.
  • Operating standards: presentation, storage, hygiene, service.
  • Communication and support for the partner.
  • Monitoring compliance with those standards across the network.

The local partner

  • Investment in the premises and equipment.
  • Recruiting and managing the team.
  • Day-to-day running of the shop.
  • The site’s compliance with the obligations that fall to it.
The premises

What we are looking for

These criteria are indicative and are assessed together. A good location often makes up for a slightly tight floor area; the reverse is rarely true.

Floor area
From around 120 m², as a guide. Smaller premises in a very good location can be considered.
Location
Accessible, visible, within a real catchment area. This is the criterion that weighs most.
Refrigeration
Scope to install positive and, if possible, negative cold storage. Failing that, the range offered will be narrower.
Receiving
Delivery access usable by a lorry, and space to receive and store goods.
Layout
Compatible with the approvals required for a food business in the city concerned.
Transparency

What is settled, and what is not

A serious applicant needs to know what they are getting into. This is the real state of the file.

Settled to date

  • The principle of the network and the division of roles described above.
  • The indicative criteria for the premises.
  • That the rollout starts with a pilot, and that a second site will only be considered after its results.
  • The application process and its non-binding nature.

Not yet settled

  • The partnership or franchise contract, and its duration.
  • The operations manual.
  • Entry fees, royalties and other financial terms.
  • The opening timetable and the cities selected.
  • The precise level of support provided by ATLAS.

Do you have premises, or are you looking for some?

The form takes a few minutes. It serves to qualify your city, your premises and your background — not to commit you.

Submit an application Other forms of partnership